Rubric
Criteria
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Mastery
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Intermediate
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Approaching
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Needs Improvement
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Pre Production
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Treatment/Script
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The content includes a
clear concept and story. Treatment is very well written and follows the prescribed format.
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Content exhibits
connections around the concept and story, but small diversions are present.
Treatment is well written and follows
the prescribed format
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The content leaves the
reader with a vague impression of the concept and storyline. Treatment is
somewhat well written, following the prescribed format
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The content lacks a
central concept and storyline. Treatment is not very well written and vaguely
follows the prescribed format
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Storyboard
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Storyboard clearly
corresponds with treatment and communicates all of the information needed for
each scene.
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Storyboard corresponds
with treatment and communicates most of the information needed for each
scene..
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Storyboard vaguely
corresponds with treatment and communicates some of the information needed
for each scene.
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Storyboard vaguely
corresponds with treatment and missing information for each scene
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Production
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Video Clarity &
Lighting
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All shots are clearly
focused. Camera movements are smooth and of appropriate speed. All shot have
appropriate lighting.
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Most shots are clearly
focused. Camera movements are smooth and/or of appropriate speed. Most shots
have appropriate lighting.
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Many are clearly
focused. Motion shots are fairly steady. Some shots have inadequate light.
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Few shots are clearly
focused. The camera is not held steady. Many shots have inadequate light.
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Video Framing
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Video shows evidence
of good composition. A variety of shot types are used in an appropriate
manner.
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Most shots are well
framed. A variety of shot types are used.
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Few shots are well
framed. Two – three shot types are used.
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Many shots are poorly
framed. Only one or two shot types are used
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Continuity
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No lapses in
continuity are present, or are insignificant.
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Small lapses in
continuity are present
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Many lapses in
continuity are present
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Video is disjointed in
significant respects.
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Post-Production
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Transitions
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Video moves smoothly
from one shot to another using an appropriate selection of transitions
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Transitions move
relatively smoothly form shot to shot and a variety are used.
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Transitions from shot
to shot are choppy and the types of cuts and fades are not always appropriate
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Tape is unedited. No
transitions between clips. Raw clips run back to back in final video
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Audio
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Audio is balanced
between dialogue, music and voice over. Audio is clear throughout the video.
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Audio is usually
balanced between dialogue, music and voice over. Audio is clear throughout
the video.
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Audio is somewhat
balanced between dialogue, music and voice over. Audio is clear throughout
the video.
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Audio is unbalanced
between dialogue, music and voice over. Audio is inaudible in significant
portions of the video.
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Pace
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All clips are just
long enough to make the point clear with no slack time. The pace captures the
audience attention.
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Most clips move at a
steady pace. Most clips are edited to remove slack time.
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Some clips move at a
steady pace. Some clips are edited to remove slack time.
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Video clips are too
long and do not advance the storyline or too short and leave out essential
action.
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Appropriateness &
Originality
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Content meets all
appropriateness requirements. Video is very original and creative
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Content meets most
appropriateness requirements. Video shows many original and creative
elements.
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Content meets some
appropriateness requirements. Video is somewhat original and creative.
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Content is not
appropriate for classroom viewing. Video lacks originality and creativity.
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Required
Components: Length (3min)
Title & Credits
Soundtrack
In class presentation
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Film includes all of
the required components
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Film includes most of
the required components
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Film includes some of
the required components
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Film includes few of
the required components
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/100
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